I was asked by fellow course mate Yichen Wu to help him with the production design of his Kodak ad shoot.
Some of the stuff I had to do was easy; For example decide on the colour palette and pick the clothes for the characters according to the style we were going for. The ad entitled ‘A chance to share our light’ was for the Teenage Cancer Trust and the story revolved around the relationship between two teenagers who have cancer. The colours for the clothes were picked so that they provide an antithesis with the environment of the hospital; The walls were painted light blue while the actors were dressed in warm colours.
In general, the point of the ad was to communicate that there is light even in our darkest moments. The director wanted to go for a non-realistic style which allowed for some bizarre last-minute improvisations ( The paper mountains outside the window). The budget was around 200 pounds and of course only part of it could be used for dressing the set. Some things were easier to do than others, which brings me to the main point of this post: I had to find a way to create a moon taller than 2 metres with Papier-mâché paste. And I had about…1 day and a half to finish it. In fact I was still gluing stuff on it the morning of the shoot.
I am not going to go into the details of how we engineered this giant paper thing. I ended up staying up all night with the director in the studio gluing random items together praying to any invisible higher power out there that the structure wouldn’t collapse. We were both quite pleased with the result though and the ad makes a very sweet short :