The big fat moon

I was asked by fellow course mate Yichen Wu to help him with the production design of his Kodak ad shoot.

Some of the stuff I had to do was easy; For example decide on the colour palette and pick the clothes for the characters according to the style we were going for. The ad entitled ‘A chance to share our light’ was for the Teenage Cancer Trust  and the story revolved around the relationship between two teenagers who have cancer. The colours for the clothes were picked so that they provide an antithesis with the environment of the hospital;  The walls were painted light blue while the actors were dressed in  warm colours.

In general, the point of the ad was to communicate that there is light even in our darkest moments. The director wanted to go for a non-realistic style which allowed for some  bizarre  last-minute improvisations ( The paper mountains outside the window). The budget was around 200 pounds and of course only part of it could be used for dressing the set. Some things were easier to do than others, which brings me to the main point of this post: I had to find a way to create a moon taller than 2 metres with Papier-mâché paste. And I had about…1 day and a half to finish it. In fact I was still gluing stuff on it the morning of the shoot.

I am not going to go into the details of how we engineered this giant paper thing. I ended up staying up all night with the director in the studio gluing random items together praying to any invisible higher power out there that the structure wouldn’t collapse. We were both quite pleased with the result though and the ad makes a very sweet short :

http://www.youtube.com/watch?feature=player_embedded&v=ahLNM9MK7oE

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s